Target started in MN and they were a slightly upscale version of Kmart. Back in the day, MN was very yt, so their target market was middle income yt folks who wanted something better than Kmart. MN diversified over the years with influxes of Somali, Hmong and Mexican immigrants. Then Target went
national, but they didn't diversify along with the patrons who shopped the store. The old yt dudes who continue to run Target don't get that the public is more diversified and socially aware than what it was when they first started the store.