"Using your phone in a theater that requires you to use your phone doesn’t make you a jerk, it just makes you complicit in a braindead business model."
Read @davidehrlich.bsky.social on the sheer horror of QR codes at the once-mighty Alamo Drafthouse.
www.indiewire.com/features/commentary/alamo-drafthouse-sucks-now-1235188253/?utm_campaign=trueanthem&utm_medium=social&utm_source=twitter

April 10, 2026 - 18:41 UTC

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It's sadly true.
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Absolutely mad that they’ve decided to sacrifice the entire point of the Alamo Drafthouse chain. The thing it’s most famous for, that made every country wish they had one: no talking and no phones. What the actual fuck.
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Both hilarious and horrifying. My heart especially breaks for kids first experiencing “the movies” in this way.
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I haven’t read the article yet, but didn’t Alamo Drafthouse originally become a thing because they protected the moviegoing experience?
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I appreciate that his ultimate takeaway as a New Yorker was "go to Nitehawk instead." I do! I shall!
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Missed a good five minutes of Undertone because I was fighting with the app to not charge me $75 when I was trying to order a refill on my soda.
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I'm sorry- before or after the introduction of any QR code- the whole idea of eating a meal during a movie with wait staff scurrying about, even if hidden is a horrible idea. I can hardly stand people eating popcorn, I just can't imagine the hell of this place.
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The last film I saw in an Alamo was "Doctor Strange and the Multiverse of Madness".
It wasn't "Hamnet", but I was invested in it.
Beside me were a duo who ordered drinks and food through half of the film. It annoyed the hell out of me. Were they there to eat or watch a movie??? Never again.
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This sounds completely horrific
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I think Mr. Ehrlich is SO RIGHT! I used to enjoy going to Alamo Drafthouse Brooklyn - but now it's kind of ANNOYING!
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Sad to see one of the best theater chains become a shell of its former self
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It is, and all in the name of “growth.” Time and again companies get sold to people who don’t know or care what made them worth buying.
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