Economies of scale! TVs benefit the same way iPads do, which is why entry level OLEDs there are 700-1000 nits I'm guessing :)
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But also even for the iPads, the manufacturing costs for the OLEDs are already like in the hundreds of dollars are they not?
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Economies of scale explain general price differences, but not the implemented panel performance. Unless yield (as a function of brightness) is a dominant factor, which I haven't seen any evidence of.
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