Maybe normies on the left or normies in general just don’t care about randos like Piker (Idk a single person who knows who he is) that have no expertise in anything, have accomplished nothing, and exist solely to react and get clicks. Are people sure there is really a leftish market to begin with?
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Just look at Air America Radio, it didn't do particularly well.
I think RW media thrive because they're all about sensationalism and shock value. They don't give a SHIT whether they report the truth or not, so they can make their programming more "exciting".
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I’ve seen others posting this idea before, but finding local news/newspapers would be something that might appeal to normal people more than randos pontificating on a podcast for hours on end on topics they have no particular knowledge or insight on in the first place.
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