TJ Jordan @tjjordan.bsky.social

Investigative reporter in Paris | Climate and social justice | Investigations in The Guardian, Financial Times, Sunday Mirror, Semafor, Evening Standard, Intercept Brasil, Agência Pública, DeSmog | Tips to tj.j0rdan@protonmail.com

📣 Submissions are now OPEN for the 2026 CCNow Journalism Awards! 🔔
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At COP30 in the Amazon, Big Agribusiness interests were everywhere.

During the summit, @desmog.com and @apublica.org revealed how the industry ramped up its use of Brazilian social media influencers to maintain its social license ahead of the summit.

www.desmog.com/2025/11/16/in-brazil-agribusiness-giants-hire-celebrity-influencers-to-win-hearts-and-minds/
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My latest COP30 investigation for @desmog.com and The Intercept Brasil:

*Documents reveal Shell used clean energy ads to drive petrol sales in Brazil*

The tactics were designed by ad agency VML, owned by British ad giant WPP.

www.intercept.com.br/2025/11/07/agencia-de-publicidade-da-shell-comemora-que-campanha-de-energia-verde-em-novela-vendeu-mais-combustiveis/

www.desmog.com/2025/11/07/revealed-soap-opera-inspired-clean-energy-ads-helped-shell-boost-petrol-sales-in-brazil/
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My latest for @desmog.com and @climainfo.org.br reveals that the PR firm promoting Prince William's blockbuster climate award The Earthshot Prize — taking place in Rio de Janeiro tomorrow — is also a longtime partner of the Brazilian fossil fuel industry.

Full story: www.desmog.com/2025/11/03/revealed-prince-williams-climate-prize-hired-pr-firm-tied-to-brazilian-fossil-fuel-industry/
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✍ Yesterday I was named one of @coveringclimatenow.org's 'Emerging Journalists of the Year 2025' ✍

Reflection of the efforts of the whole team at @desmog.com and every source brave enough to take a stand — every story is a collaboration.

coveringclimatenow.org/projects/the-2025-ccnow-journalism-awards/ href="/search?t=posts&q=emerging-joy">#emerging-joy
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After months of interviews and sourcing documents, we reveal ad giant IPG is accused of breaking its ‘industry first’ climate policy for its work with the world’s biggest oil company.

Read here on @desmog.com: www.desmog.com/2025/08/25/ipg-broke-own-climate-pledge-rebranding-saudi-aramco/

Also in @financialtimes.com: on.ft.com/422nMkH
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New interview today with @desmog.com today on a topic close to my heart:

**Why an Advertising Executive Is Blowing the Whistle on Her Agency’s 'Greenwashing'**

www.desmog.com/2025/06/03/why-an-advertising-executive-is-blowing-the-whistle-on-her-agencys-greenwashing/
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👀 Big day yesterday in the ad industry 👀

British ad firm WPP hit with complaint it broke standards set by the international body OECD by working with big polluters.

Two of my stories, including on WPP's astroturfing in Uganda (shorturl.at/M6bUQ), cited as evidence.

Read more: shorturl.at/1o0D5
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Merci @disclosengo.bsky.social d'avoir partagé mon enquête sur une campagne de désinformation de TotalEnergies pour créer une fausse image de soutien à EACOP dans votre newsletter Planète Investigation, publiée originalement avec @desmog.bsky.social.

4zuwl.r.a.d.sendibm1.com/mk/mr/sh/WrtNePptzilvbLoiGsyPUBPM0VxU0wGg/CLtZAtVP7FbK
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Spent this week analysing COP29 delegates - found dozens of consultants from fossil fuel-friendly PR agencies registered with national delegations.

They're from 10 agencies that collectively hold at least 91 fossil fuel contracts.

Full story with @desmog.bsky.social: www.desmog.com/2024/11/20/its-not-just-oil-giants-seeking-to-sway-the-climate-talks-their-favourite-pr-firms-are-in-baku-too/
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"It's basically cash for access."

I spoke to employees at global PR firm Teneo about its $5 million contract to paint #COP29 host Azerbaijan as a climate champion, and dug into the firm's extensive links to the fossil fuel industry for @desmog.bsky.social: www.desmog.com/2024/11/08/meet-teneo-the-global-pr-firm-promoting-cop29-host-azerbaijan-as-a-climate-champion/
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