My latest COP30 investigation for @desmog.com and The Intercept Brasil:
*Documents reveal Shell used clean energy ads to drive petrol sales in Brazil*
The tactics were designed by ad agency VML, owned by British ad giant WPP.
www.intercept.com.br/2025/11/07/agencia-de-publicidade-da-shell-comemora-que-campanha-de-energia-verde-em-novela-vendeu-mais-combustiveis/
www.desmog.com/2025/11/07/revealed-soap-opera-inspired-clean-energy-ads-helped-shell-boost-petrol-sales-in-brazil/
*Documents reveal Shell used clean energy ads to drive petrol sales in Brazil*
The tactics were designed by ad agency VML, owned by British ad giant WPP.
www.intercept.com.br/2025/11/07/agencia-de-publicidade-da-shell-comemora-que-campanha-de-energia-verde-em-novela-vendeu-mais-combustiveis/
www.desmog.com/2025/11/07/revealed-soap-opera-inspired-clean-energy-ads-helped-shell-boost-petrol-sales-in-brazil/
November 12, 2025 - 20:47 UTC
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