There are definitely some interesting questions around this - and maybe also why it's worth looking closely at the Ofcom side of things at the same time.

Under the law, Ofcom is supposed to ensure that "political bodies" are not granted a broadcasting license: www.ofcom.org.uk/siteassets/resources/documents/research-and-data/media-literacy-research/media-ownership/media-ownership-rules-report-2018.pdf?v=323567 href="/search?t=posts&q=page=8">#page=8 (1)
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So if an Ofcom-regulated TV channel were to be used by its owner to pursue such an overtly political purpose, it's difficult to see how that could be consistent with those Ofcom licensing rules (2)
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But in addition, the less money that GB News receives from major advertisers, the less capacity it will have spread its toxic content - and the more questions will be raised about the idea that this loss-making enterprise is a "commercial" operation (3)
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