Well they killed the guy who bought the company.
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Ooh that sounds intruiging what happened.
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Guy who became a near billionaire by inventing easily shippable erosion barriers bought Segway. A year later he used it to walk his dog and backed off the side of a cliff and fell to his death after crashing into rocks along the water.
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I still find it very moving that, after his death, and in a clear mark of respect, the company's share prices honoured him by also going over a cliff.
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