New in The Groove: Why are so many local businesses churning AI slop into your feeds? @timdonnelly.com did some classic 'guy in diner' reporting to find out nygroove.nyc/local-business-ai-slop/

April 09, 2026 - 14:24 UTC

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If you use slop in your marketing than all I can think is everything you do is slop.

Slop saves you money! you cry?

So you'll cut corners elsewhere for the same reason won't you?

Ergo your food being slop not an unreasonable assumption.
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I do hope the eggs are laid 48 hours before delivery and not “hatched” as the article says. Are they serving chicks?
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this is a great point, fixed in the story!
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The article is entirely focused on aesthetics. Yes, it all looks awful, but doesn't anybody care that it's fraud? They're advertising a diner that doesn't exist.

What if I go there because I really want to try a Blackberry Marh and one of those gross peep margaritas?
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unfortunately we did see a bunch of peeps behind the bar yesterday
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Clearly this place relies on repeat customers, so I don't understand why they'd want to deceive them.
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“Leveraging AI has been a godsend, truly" one diner owner told us nygroove.nyc/local-business-ai-slop/
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i sorta rule out ordering food at places that do this, i don't trust what the food actually looks like if the restaurant doesnt
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BRB, going straight to this diner to try their Sma6h Burber Sliders and Blackberry Marh
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I'll have a pineapple mgbr and if you don't have it, you can fuck right off!
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Mmm, stioks
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Gross.
Loads of marketing and graphic design people in NYC are out of work because companies would rather burn the planet than pay for a professional service.
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