Its like how youtubers would take a brand deal with machinima or whatever in 2014 for brand recognition, then when they went downhill fast all of the youtubers got their channels destroyed from being stuck either giving most of their revenue to a shit company or starting over from nothing.
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Except instead of just a channel name/ vague persona based on the youtuber as a person and the company collapsing, its an entire character distinct from the person behind it, and the company just deciding they dont want to feature yourself or the character you play anymore.
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