It's so weird, too. Based on talks with kids booksellers I've had, boys themselves do not have an issue with reading any comic book regardless of genre, gender, etc. So this pushed on them by adults, not innate.
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As a teenage boy I felt like I would be judged harshly by adults/peers. Even if I felt like the female protagonist was attractive, still not good enough
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So, with kids booksellers we're usually talking about early reader to age 12. Obviously individual experiences vary and age plays a big part.
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