From a business standpoint WB is desperate to have more big IP's they can milk and all of them keep having flops. Harry Potter is their Star Wars.

From another side of things... I see a lot of brits less willing to put down the fandom and I think it might have gotten mixed into some national pride.
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Pop-culture is dominated by the USA and HP is the biggest piece of media out of Britain since the Beatles, nothing else comes close to its international appeal/fame/influence/etc.
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