I know a lot of people are looking for industry analysis during these chaotic times, so here’s what I’ve got

February 20, 2026 - 22:29 UTC

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Microsoft Xox.
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Xbo
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It would help wipe some of the stench that Twitter/X has been putting out there 🤔
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🤣🤣🤣
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Nice try, Elon
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today Box unveils their new, more powerful console. they're calling it.... the Xbox
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keep the written name but start pronouncing it "crossbox" with no explanation
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Copilot Box
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Surely then it'd just be the Bo.
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Call it boX.
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drop the X..Just "Bo"
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What if we just called it "Green"
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Bo
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Your brain works as GOOD just like mine!

bsky.app/profile/deetchy.bsky.social/post/3mfdbzt56mk2o
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Bo
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Just start calling it Box. Then the next one can be Box 2, Box 3, and so on. :)
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Makes me think of that scene in The Social Network where Justin Timberlake tells Zuckerberg to drop the "the" from "the facebook."
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🤔
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Gamecast
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Don’t be a coward. Drop the bo and just call it “Xx”
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To avoid confusion, we’re going back to basics. That’s why we’re proud to announce our next console will be called the NEW XBox One!
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Game-Cube
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Rebrand the whole thing to Game Pass. Next console is the Game Pass Box X.
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Go look at the statements from today and there isn’t a single mention of Game Pass at all.
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... and it's an app on your smartphone actually because who TF can buy RAM these days 😂
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Put this on LinkedIn asap
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distancing yourself from Elon Musk? Good choice
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M*sk would remove the “box”, I guess.

Or would remove only “bo”.
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They're calling this the Reverse-Elon
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As a fan of box I’m down.
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It might just work
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The post I didn’t know I needed 🤣
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TV
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They’ll sell a million units in the UK next Boxing Day
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Everyone enjoys a good, clean box.
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Would have guessed Xbo
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Just bo
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.....Real Jay energy, life becoming Jay & Silent Bob's Adventures through the Smithiverse would be hilarious if it didn't suck
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Copilot, delete that.
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The downside to having Microsoft’s billions behind Xbox is that it actually also makes it easier for them to cut bait.
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Who knew that chasing the bleeding edge would cut so many jobs.

Nintendo are certainly the tortoise in this race.
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So it’s decided - it will be called the Box One S.
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drop both Xes. It’s just “bo” now.
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What about XbobX?
Really bring back the feeling of the 360 era. Could even throw another handful of Xs on the thing.
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They should just go with Bin at this point.
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I’ll be amazed if they survive this. They could have been such great competitors with Sony this generation. Given how much Sony is stumbling their way through this gen… and that just shines a light on how much Xbox is messing up, that they can’t compete with Mr. Magoo lol
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Drop the Xbox. Just co-pilot 365 gaming. It's cleaner.
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HBO Box
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Worse idea:
Partner up with Elon Musk and call it X, the Everything Box.
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finally, year of the 'bo'
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Oh yes, the Bo Series .
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No joke if the next console is labeled "The Xbox" I wouldn't be shocked
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Then rebrand again a year later, to ex-Box.
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Now the Series line makes more sense. I'm going to play my Box Series X, my Xbox if you will. It has better performance than my SBox does.
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But it would be just bo then 😳😂😎 …
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Hey - loved blood, sweat, and pixels. Got the audiobook and have listened to it multiple times. =-)
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They’re wrong. Bring back the Direct.
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As a non Xbox owner I just want to know what this means for their studios, the future console plans and the current console support because I fully believed the last few years that Xbox wasn’t always gonna be long for this world but this news just accelerates it
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Ah, Overwatch style
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Gavin Box III 😞
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Nah, dropped the wrong X. It’s just XBo
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Xbox renamed Spider Mansion until further notice.
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Copilot Box
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Hey Jason, out of curiosity can you clarify if details within this tweet are true? I've always respected your reportage and sourcing, so wanted your insight.
x.com/i/status/2026658516757365057
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Put Clippy in every game
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Scoops Schreier Strike Sagain
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Now it will be xCopilot
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BoX

my consulting invoice is on the way
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Box X
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XxBoxX
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Shoulda gone with Xbo.
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Tae Bo!
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this is exactly why i voted for you
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a box in every living room!
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It kinda is cleaner (and having X or eXtreme in your name soo '90s Marketing Exec'). Had they done it then Box or Game Box could have been a ubiquitous term for consoles in general such as Hoover or Jetski, but that ship has long sailed
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So do we refer to it as ex-Xbox?
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