He’s not the most reliable source but David Brock, having been an orchestrator of all this, wrote that the predecessor to RW media was an effective astroturf movement lead by MRC and AIM to bully mainstream and local media into “fair” coverage.
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Essentially, 50 years ago the goal of journalism and commentary shifted from objective truth to “balanced coverage”.

Some news anchors will uncritically say “Well if I’m pissing off both sides I must be doing something right” because that has been the objective for decades.
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