To some extent regulators were the cause: early iterations of NCAP required safety features which had to go somewhere, so cars got bigger to accommodate them. And batteries are still heavier then petrol 🙄
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Yes, but people are buying bigger and bigger cars over small cars, even though the small cars today are like medium cars 20 years ago.
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Research in the States, where cars have got even bigger, suggests it's a fear thing. You've got to buy bigger, so in a crash you're safer vs the other big cars. And so it goes on. To my knowledge there hasn't been similar research in the UK, but it wouldn't surprise me if it were a factor here too.
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