Because it's about having fans engage with calling theaters and asking about it, getting fans to get their friends and families to see it, buying merch to show off AT the premiere or after-parties, etc,.

April 11, 2026 - 04:27 UTC

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But why is the audience expected to make business deals on glitch’s behalf.. that’s not how business works
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It's to gauge interest and also a way to prevent bad press of 'THIS THEATER WAS EMPTY' kind of things.
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We are talking about a product that even if only 10% of the people who have seen the pilot get to watch the last episode in the first two weeks, that is still 42 million people across the planet paying ticket price to see it. THATS A LOT of money.
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Even if it's 10% of episode 8, that is 7.8 million people watching something they could wait to see for FREE and paying ticket price for it.
That kind of money for a small production company is FUCKING insane.
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