the most amazing thing about advertising these days is that they don't seem to understand/care that when you annoy people with advertisements it makes people angry at the products or services being sold. i literally never purchased anything because of an ad. if i ever was going to i don't from spite
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I assure you that this multi billion dollar business does indeed know how to get people to by things
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The idea that successful businesses are run by smart people is silly and economic rationality is a myth

They are all morons who simply do not understand human psychology but they have so much money that everything they do looks like success
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The thing is, nobody is supposed to see an ad and consciously think "This brand looks good, I'm gonna buy it."/1
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Instead, the goal is that when you're browsing the aisles of your supermarket and don't know what to pick between dozens of competing products, your brain will subconsciously lead you toward the most familiar one aka the one you saw the most in ads. And it does work. /2
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At this high of a level, senior ad people's degrees were still achieved in a world of print & broadcast, which was built on interruption.
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